About Us

Hello world!
June 8, 2016
Staff Profile
June 21, 2016

About Us


Mora, Sanchez, Meñoza and Associates or MSMA (formerly R. P. Mora & Co.) was founded in 2007 by Atty. Rheneir Mora. Since then, it has grown to be one of Cebu’s largest professional services firm. In 2020, the firm admitted to the partnership Antonio Sanchez Jr. and Victoria Meñoza to form what is now MSMA. MSMA offers an array of services encompassing the entire business life cycle – from inception to liquidation. Its core services include assurance, accounting, tax advocacy and compliance, corporate law advisory and business consultancy.

Our practice is strongly founded on a philosophy of providing the right solutions and delivering quality services that delivers value to clients, both local and multinational.

We are focused on helping companies grow and reach greater profitability. We don’t look at your business just from a historical perspective as many ordinary accounting firms do, but actively work with you to develop your business and improve it as it happens.

The objective of our practice is to help our clients succeed and grow. Our mission is to enhance the success of business owners. We aim to be a valuable and innovative resource to our clients, achieved through practical, customer focused, strategic solutions developed in partnership with our clients.

We accomplish this for our clients by providing clearly defined, highly structured and extremely responsive services that are designed to grow your business. While delivering these services we encourage the entrepreneurial spirit in our clients. After all, we are entrepreneurs, we think as entrepreneurs and we bring this approach when working with clients.



To be the leading professional services firm in the Philippines by 2025.


Inspired by our people, we commit to:

  • Provide right solutions and deliver quality services to our clients.
  • Continuously adapt to business changes through technological innovation.
  • Mold highly competent employees by offering them opportunities for learning and growth.


Define our business culture.


Our focus on doing business with clients strictly adheres to the code of ethics for CPAs as promulgated by local and international standard-setting organizations. We seriously consider ourselves as having a significant role towards the attainment of the objectives of corporate governance.
We pursue to consistently build trust in every engagement by conducting ourselves in a professional and honest manner.
We always treat our clients and fellow co-worker professionally.
We defy the status quo with an open mind, flexibility, and resilience to deal with change, challenge, and uncertainty.
We strive to deliver the highest quality services and constantly raise the bar on our performance.


We welcome you to contact us anytime.